Who Will Tell the Stories of Health Inequities? Platform Challenges (and Opportunities) in Local Civic Information Infrastructure

The study explores the impact of declining local news on community information access, focusing on COVID-19 health disparities. It shows limited discussion on Facebook, mostly from local news outlets.

February 2024 · Ava Francesca Battocchio, Kjerstin Thorson, Dan Hiaeshutter-Rice, Marisa Smith, Yingying Chen, Stephanie Edgerly, Kelley Cotter, Hyesun Choung, Chuqing Dong, Moldir Moldagaliyeva, Christopher E. Etheridge

“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses

This study examines CSR messages on social media during COVID-19, finding that employee-focused CSR drives highest engagement. Community-related and company statements enhance brand perception.

January 2024 · Ava Francesca Battocchio, Jing Yang, Chuqing Dong, Ebbe Bertellotti, Eunsin Joo, Camilla Teran

“I Use Social Media as an Escape from All That” Personal Platform Architecture and the Labor of Avoiding News

Examining U.S. young adults, this study explores the design and maintenance of personal media across digital platforms and its impact on news use. Through 50 guided interviews using social media, it introduces the concept of personal platform architecture and its relation to digital labor, highlighting how this work often steers users away from news encounters.

August 2023 · Kjerstin Thorson, Ava Francesca Battocchio