Social Media

Local Platformized Utopias? Corporate Discourse, Community Groups, and Volunteer Moderation on Facebook, Reddit, and NextDoor

Through analysis of 849 company documents (2012-2023), this paper traces how Facebook, Reddit, and NextDoor rhetorically position local groups as platformized utopias while obscuring unequal burdens of volunteer moderation labor.

Who Will Tell the Stories of Health Inequities? Platform Challenges (and Opportunities) in Local Civic Information Infrastructure

The study explores the impact of declining local news on community information access, focusing on COVID-19 health disparities. It shows limited discussion on Facebook, mostly from local news outlets.

“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses

This study examines CSR messages on social media during COVID-19, finding that employee-focused CSR drives highest engagement. Community-related and company statements enhance brand perception.

“I Use Social Media as an Escape from All That” Personal Platform Architecture and the Labor of Avoiding News

Examining U.S. young adults, this study explores the design and maintenance of personal media across digital platforms and its impact on news use. Through 50 guided interviews using social media, it introduces the concept of personal platform architecture and its relation to digital labor, highlighting how this work often steers users away from news encounters.