Publications

• “I Use Social Media as an Escape from All That” Personal Platform Architecture and the Labor of Avoiding News

  • Recommended citation: Thorson, K., & Battocchio, A. F. (2023). “I Use Social Media as an Escape from All That” Personal Platform Architecture and the Labor of Avoiding News. Digital Journalism, 0(0), 1–23. https://doi.org/10.1080/21670811.2023.2244993

• Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses

  • Recommended citation: Yang, J., Teran, C., Battocchio, A. F., Bertellotti, E., & Wrzesinski, S. (2021). Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses. Journal of Interactive Advertising, 21(1), 34–48. https://doi.org/10.1080/15252019.2020.1860168
    
    

• Effects of transparent brand communication on perceived brand authenticity and consumer responses

  • Recommended citation: Yang, J., & Battocchio, A. F. (2020). Effects of transparent brand communication on perceived brand authenticity and consumer responses. Journal of Product & Brand Management, 30(8), 1176–1193. https://doi.org/10.1108/JPBM-03-2020-2803