Examining U.S. young adults, this study explores the design and maintenance of personal media across digital platforms and its impact on news use. Through 50 guided interviews using social media, it introduces the concept of personal platform architecture and its relation to digital labor, highlighting how this work often steers users away from news encounters.

This study explores how Instagram images’ facial expressions and aesthetics affect consumers’ evaluations. Smiling faces and snapshot aesthetics enhance perceived source genuineness, leading to greater brand authenticity and trust, positively impacting consumer attitudes and intentions.

This study examines how brands’ transparent communication about production and costs affects consumers’ perceptions of transparency and authenticity. It finds that increased transparency enhances consumers’ attitudes, trust, and behavioral intentions, emphasizing the value of transparency in marketing.