Ava Francesca Battocchio bio photo



Google Scholar


See below for abbreviated cv, or feel free to access a downloadable pdf version here.


  • Ph.D in Information and Media, Michigan State University, 2025 (expected)
  • M.S. in Global Strategic Communication (Dual Degree), Loyola University Chicago, 2018-2020
  • B.A. in Advertising (Dual-Degree), Loyola University Chicago, 2017-2019
  • A.S. in Criminal Justice, Housatonic Community College, 2015


  • Battocchio, A.F., Thorson, K., Hiaeshutter‑Rice, D., Smith, M., Chen, Y., Edgerly, S., Cotter, K., Choung, H., Dong, C., Moldagaliyeva, M., and Etheridge, C. (Forthcoming). “Who will tell the stories of public health inequities? Platform challenges (and opportunities) in local civic information infrastructure.” The ANNALS of the American Academy of Political and Social Science.
  • Yang, J., Teran, C., Battocchio, A.F., Bertellotti, E., & Wrzesinski, S. (2021). Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses. Journal of Interactive Advertising, 21(1), 34–48. https://doi.org/10.1080/15252019.2020.1860168
  • Yang, J., & Battocchio, A.F. (2020). Effects of transparent brand communication on perceived brand authenticity and consumer responses. Journal of Product & Brand Management, 30(8), 1176–1193. https://doi.org/10.1108/JPBM-03-2020-2803

Work experience

  • 2022-2023: Research Assistant in Department of Media and Information, Michigan State University
    • PI: Dr. Jean Hardy
    • Funding: Merit Network
    • Project: “Human-Centered Infrastructure Design”
  • Summer 2021: Research Assistant in Civic Infrastructure Lab, Department of Advertising + Public Relations, Michigan State University
    • PI: Dr. Kjerstin Thorson
  • 2021 - present: Graduate Student Lab Manager in Civic Infratstructure Lab, Michigan State University
    • Lab is comprised of 15 members from four institutions located in the U.S. and China
    • Lab members include undergrad Research Assistants, MA and PhD Research Assistants, Post-Docs, Assistant, Associate, and Full Professors
    • Project management, scheduling and programming, mentorship
  • 2020-2021: Research Assistant in Department of Advertising + Public Relations, Michigan State University
    • PI: Dr. Kjerstin Thorson
    • Funding: Social Science Research Council’s Social Data Research Fellowship
    • Project: “Infodrought and Infodemic: Conceptualizing Information Vulnerabilities on Social Media”
  • 2018-2020: Research Assistant in Social and Interactive Media Lab (SIMLab) at Loyola University Chicago
    • PI: Dr. Florence Chee
  • 2018-2019: Research Assistant in School of Communication, Loyola University Chicago
    • PI: Dr. Elizabeth Coffman
    • Funding: National Endowment for the Humanities and Library of Congress Lavine and Ken Burns Prize for Film
    • Project: “Flannery: The Storied Life of the Writer from Georgia”


  • Analysis and Statistical Software, and Programming Languages
    • R (intermediate)
    • Python (beginner)
    • LaTeX
    • TeX
    • NVIVO
    • SPSS
    • Unix/Linux
  • Certification
    • Empirical Implications of Theoretical Models(EITM) for Machine Learning: Applications in Social Science Research
  • Software
    • Adobe Suite (Illustrator, InDesign, Lightroom, Photoshop)
    • CrowdTangle
    • Google Workspace
    • Microsoft 365