Downloadable Version: CV

Ava Francesca Battocchio (they/them/theirs)
Information and Media Doctoral Student
Department of Advertising and Public Relations
College of Communication Arts and Sciences
Michigan State University
email: battocch@msu.edu

Education

PhD, Information and Media, Michigan State University, 2020- 2025.

MS (Dual-Degree), Global Strategic Communication, Loyola University Chicago, 2018-2020.

BA(Dual-Degree), Advertising, Loyola University Chicago, 2017-2019.

AS, Criminal Justice, Housatonic Community College, 2015.

Journal Articles

Yang, J., Teran, C., Battocchio, A.F., Bertellotti, E., & Wrzesinski, S. (2020). “Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses.” Journal of Interactive Advertising. DOI: 10.1080/15252019.2020.1860168

Yang, J. and  Battocchio, A.F. (2020). “Effects of Transparent Brand Communication on Perceived Brand Authenticity and Consumer Responses.” Journal of Product & Brand Management. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JPBM-03-2020-2803

Refereed Conference Presentations

Yang, J. and Battocchio, A.F. (2020). “Effects of Transparent Brand Communication on Perceived Brand Authenticity and Consumer Responses.” Presented at the Association for Education in Journalism and Mass Communication (AEJMC) annual conference, Virtual Conference, August 6-9, 2020. 

Yang, J., Teran, C., Battocchio, A.F., Bertellotti, E., & Wrzesinski, S. (2020). “Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses.” Presented at the Association for Education in Journalism and Mass Communication (AEJMC) annual conference, Virtual Conference, August 6-9, 2020.

Morris, P.K. and Battocchio, A.F. (2019). “Outdoor Advertising Heats Up: Transforming Digital Signage and Ethical Issues.” Presented at Ninth Symposium on Digital Ethics, Center for Digital Ethics and Policy, Loyola University, Chicago, IL, November 7-8, 2019. 

Battocchio, A.F. (2019). “Advertising and Ethics: Theme and Community Segregation on Chicago’s Rapid Transit System.” Presented at the Association for Education in Journalism and Mass Communication (AEJMC) annual conference, Toronto, ON, August 8, 2019.  

Grants

Investigator status: Research Assistant (PI: Kjerstin Thorson)
Funding source: Social Science Research Council
Project title: Infodrought and Infodemic: Conceptualizing Information Vulnerabilities on Social Media
Dates: 2020-2021

Awards

Janet L. Loria Scholarship, Department of Advertising and Public Relations Michigan State University, April 2021

Summer Research Funding, Department of Advertising and Public Relations, Michigan State University, April 2021

University Enrichment Fellowship, The Graduate School, Michigan State University, Fall 2020 to Spring 2025

Loyola Business Leadership Doug Reese Scholarship, Quinlan School of Business, Loyola University Chicago, Sept. 2019

Alfred J. Seaman Undergraduate Paper of the Year, Association of National Advertisers (ANA) Educational Foundation, June 2019

Stock Family Endowed Scholarship, School of Communication, Loyola University Chicago, Dec. 2018

Rambler Award Scholarship, Undergraduate Admissions, Loyola University Chicago, Fall 2017 to Spring 2019

Public Scholarship

Educational Tours, Lectures and Workshops

Battocchio, A.F. (2021). “Trolleys and Trouble: Chicago’s Traction Wars.” Chicago for Chicagoans, What’s Old is New(s) Again: Protests, Problematic Politicians, and Public Health, Virtual, January 22, 2021.

Battocchio, A.F. (2020). “Chicago History 102: “Advertise Judiciously:” A Brief History of Advertising in Chicago.” Chicago for Chicagoans, Virtual Series, Chicago, IL, June 1, 2020. 

Battocchio, A.F. (2020). “Chicago History 101: The City That Works–Grains, Trains, and Labor in Chicago.” Chicago for Chicagoans, Speakeasy Series, Chicago, IL, January 22, 2020. 

Swanson, P. and Battocchio, A.F. (2019).“ “Cultural Geography Exploration Tour: Albany Park.” Chicago for Chicagoans, Chicago, IL, September 25, 2019

Battocchio, A.F. (2019). “ “Cultural Geography Exploration Tour: Edgewater.” Chicago for Chicagoans, Chicago, IL, July 18 and July 27, 2019

Battocchio, A.F. and Swanson, P. (2019). “Brown Line Chicago Transit Authority Tour: Kimball to Montrose.” Chicago for Chicagoans, Chicago, IL, May 4, 2019

Battocchio, A.F. (2015). “Photographs as Poetic Reference Material.” Lecture and Workshop to Department of Writing and Library Science’s “Intro to Writing Studies” at University of Wisconsin, Superior, Superior, Wisconsin, March 3, 2015.

Invited Presentations

Battocchio, A.F., Lin, J., Ruggiero, E., and Zhou, B. (2021) “Here to There: The History and Future of Chicago’s Transportation.” The Chicago Council on Science and Technology, Science is for Everyone, virtual, May 3, 2021.

Battocchio, A.F. (2016). “Raising Voices; Breaking Down Gender Barriers in the Trapping Community.” Presentation at Northwest Ontario Fur Trappers Association Convention, Thunder Bay, Ontario, February 28, 2016

Battocchio, A.F. and Gard, J. (2015). “Pollution, Poetry and Photography: Celebrating the River’s Restoration through Words and Images.” Presentation at River Talks, Duluth, Minnesota, June 10, 2015.  

Battocchio, A.F. (2015). “That’s Not My Name: Self-Identification and NW Ontario’s Female Trapping Community.” Presentation at Prøve Collective, Duluth, Minnesota, February 13, 2015.  

Battocchio, A.F. (2015) “If You Don’t Have a Scene, Build One: Creating Alternative Print Media for Under-Represented Voices.” Presentation in Department of Writing and Library Science at University of Wisconsin Superior, March 3, 2015.

Battocchio, A.F. and Gapske, L. (2015). “Hear Our Story: Engaging Women’s Art and Writing in Fringe Publication.” Presentation at Summit on Equity, Diversity and Multiculturalism: Creating Inclusion: One Story at a Time, University of Minnesota Duluth, February 25, 2015.  

Griep, T., Monson, K., and Battocchio, A.F. (2014). “A Celebration of Writing.” Presentation in the Department of Writing Studies at University of Minnesota Duluth, Duluth, Minnesota, September 29, 2014.  

Trade Publications

Battocchio, A.F. (2016). “Raising Voices: Breaking Down Gender Barriers in the Trapping Community.” Ontario Fur Managers Federation Magazine, November 2016.

Minerva Zine

Battocchio, A.F. (a f b a t)(2014).“The Great Disconnect: Relationships in the Digital Media Age.” December 2014.

Zenith City Online

Bakk-Hansen, H., Dierckins, T. and Battocchio, A.F (2015). “Forest Hill Cemetery.” Retrieved from: http://zenithcity.com/archive/parks-landmarks/forest-hill-cemetery-est-1890/ 

Bakk-Hansen, H., Dierckins, T. and Battocchio, A.F (2015). “Oneota Cemetery.” Retrieved from: http://zenithcity.com/archive/parks-landmarks/oneota-cemetery/ 

Bakk-Hansen, H., Dierckins, T. and Battocchio, A.F (2015). “Park Hill Cemetery.” Retrieved from: http://zenithcity.com/archive/parks-landmarks/park-hill-cemetery/

Bakk-Hansen, H., Dierckins, T. and Battocchio, A.F. (2015). “Symbolism in Historic Grave Markers.” Retrieved from: http://zenithcity.com/archive/parks-landmarks/symbolism-in-historic-grave-markers/

Substreet

Battocchio, A.F. and Turner, D.R. (Dan Glass). (2015). “Grain Elevators of Port Arthur & Fort William.” Retrieved from: https://substreet.org/thunder-bay-elevators/

Battocchio, A.F. and Turner, D.R. (Dan Glass). (2015).). “Ogilvie’s Grain Elevators.” Retrieved from: https://substreet.org/ogilvies-elv/

Battocchio, A.F. and Turner, D.R. (Dan Glass). (2015). (2015). “Saskatchewan Wheat Pool Elevators #4 and #5.” Retrieved from: https://substreet.org/swp4-5/